Our Story

Hello! We’re Veronika and Dimitar Vasilev, the husband-and-wife team behind Clarity Blend Aromatherapy. As lovers of the great outdoors and big believers in the healing power of nature, we’re on a mission to help you live happier and more balanced lives by harnessing the transformative properties of plants in your self-care routines.

We source pure essential oils from all over the world and sprinkle a touch of our Bulgarian heritage into our blends. Our aim from the outset was to capture the essence of the meandering meadows and flowery scents of our childhoods and share their natural benefits with you.

Clarity Blend’s products were born out of a profound need to reconnect with ourselves and nature, and achieve a more harmonious way of life. Demanding city jobs and long commutes had left our energy levels depleted: we experienced muscle tension, feelings of anxiety and bouts of insomnia, and were determined to find ways to stop the cycle of stress.

With happy memories of growing up surrounded by the aromatic woods and meadows of the Bulgarian countryside, we found ourselves craving the feelings of wellness and calm that time spent in nature had given us. We were keen to harness the power of plants, but despite our best efforts we couldn’t find the natural, non-toxic and sustainable products we wanted. So, we took matters into our own hands…

After painstakingly researching plants and studying with clinical aromatherapists, our first blends of high-quality essential oils were created. Initially conceived to improve sleep and boost energy levels, the blends were such a success that our Sweet Dreams and Energy Boost ranges were born.

Our sleep improved, and we began to feel less stressed and more connected; an interest in yoga and meditation then inspired our Heart Chakra blend, perfect for those mindful moments. Since then we’ve added Mind Spa, Sensual Seduction and Active Life blends (Dimitar is a keen mountain hiker and always carries a bottle of our Active Life body oil in his backpack to help ease sore muscles!).

Our Values

The power of aromatherapy is a wonderful thing and we’re happy to be able to share its benefits so you can enjoy a more balanced, positive and healthier lifestyle. We like to call it ‘nature in a bottle’. Sustainability is one of our core values and we’ve worked hard to source ethical suppliers whose hearts and products are 100% pure and who wouldn’t dream of using parabens or other nasties.

We sample many oils before choosing a supplier and vigorously research the origins of the oil and the plants, ensuring they’re ethically sourced both in terms of the environment and in the fair treatment of farmers. We strictly follow the practices outlined in the Good Manufacturing Guide and all our formulations are certified and safety approved.

As well as their gorgeous, evocative aromas, there are lots of reasons why you’ll come to love and rely on Clarity Blend Aromatherapy products. Not least because they’re:

🌿 made from100% natural ingredients

🌿 vegan-friendly and cruelty free

🌿 free from preservatives, parabens, synthetic colours and fragrances, mineral oils, SLS and other nasties

🌿 packaged in recyclable materials

Oh, and did we mention they’re all lovingly hand-blended in small batches in our Berkshire studio?

We could wax lyrical about the power of plants but that’s enough from us. Explore our ranges and find out for yourself how our aromatherapy blends can make you calmer, happier and healthier.

With all our love,

Veronika & Dimitar